{"id":8303,"date":"2023-10-30T09:55:37","date_gmt":"2023-10-30T08:55:37","guid":{"rendered":"http:\/\/www.laurealegal.com\/2023\/10\/30\/el-diseno-industrial\/"},"modified":"2023-10-30T09:55:37","modified_gmt":"2023-10-30T08:55:37","slug":"el-diseno-industrial","status":"publish","type":"post","link":"https:\/\/www.laurealegal.com\/en\/2023\/10\/30\/el-diseno-industrial\/","title":{"rendered":"EL DISE\u00d1O INDUSTRIAL"},"content":{"rendered":"<p>Hoy se celebra el d\u00eda del dise\u00f1o industrial.<\/p>\n<p>Nadie duda que la apariencia externa de los productos, lo que conocemos coloquialmente por dise\u00f1o, es hoy en d\u00eda un elemento imprescindible en las estrategias de las empresas. Los productos han de ser innovadores desde el punto de vista t\u00e9cnico y complacer en cuanto a la relaci\u00f3n calidad-precio, pero adem\u00e1s el consumidor ha de percibir en ellos un <em>look and feel<\/em> diferencial.<\/p>\n<p>Si el dise\u00f1o es v\u00e1lido, porque es novedoso y es singular, recibe de nuestro ordenamiento jur\u00eddico la protecci\u00f3n necesaria a fin de que su creador pueda beneficiarse de su explotaci\u00f3n en exclusiva, directamente o a trav\u00e9s de licencias a favor de terceros. Dicha protecci\u00f3n se extiende de forma menos rigurosa durante tres a\u00f1os en caso de que el dise\u00f1o no est\u00e9 registrado, y es m\u00e1s reforzada y de mayor duraci\u00f3n (hasta 25 a\u00f1os), si se accede a su registro. De ah\u00ed que cada vez sean m\u00e1s quienes hagan uso de los mecanismos dispuestos por la normativa para proteger sus dise\u00f1os mediante el registro. A modo de ejemplo, se calcula que en 2019 se presentaron en todo el mundo 1,04 millones de solicitudes de registro de dise\u00f1os, que contienen 1,36 millones de dise\u00f1os. S\u00f3lo la Oficina de PI de China recibi\u00f3 solicitudes que contienen m\u00e1s de 711.600 dise\u00f1os, lo que representa el 52,3% del total mundial. Le sigue la \u00a0EUIPO con 113.300 dise\u00f1os, y a continuaci\u00f3n las Oficinas de PI de Corea (69.300), Estados Unidos (49.800) y Turqu\u00eda (46.200). (Fuente: <a href=\"https:\/\/www.wipo.int\/pressroom\/es\/articles\/2020\/article_0027.html\"><em>Informe sobre los indicadores mundiales de propiedad intelectual -wipo.int-)<\/em><\/a><\/p>\n<p>Una cifra para nada modesta, al margen que el dato no es del todo representativo \u00a0debido a que en\u00a0 sectores en los que los dise\u00f1os son prioritarios desde el punto de vista estrat\u00e9gico, como la moda, es pr\u00e1ctica habitual no acceder a su registro por temas de confidencialidad y coste.<\/p>\n<p>Ser\u00e1 que Steve Jobs ten\u00eda raz\u00f3n, y <em>el dise\u00f1o es el alma de todo lo creado por el hombre <\/em><\/p>\n<p>Autor: <strong>Ana Soto pino<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy se celebra el d\u00eda del dise\u00f1o industrial. Nadie duda que la apariencia externa de los productos, lo que conocemos coloquialmente por dise\u00f1o, es hoy en d\u00eda un elemento imprescindible en las estrategias de las empresas. Los productos han de ser innovadores desde el punto de vista t\u00e9cnico y complacer en cuanto a la relaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EL DISE\u00d1O INDUSTRIAL - Laurea Legal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.laurealegal.com\/2023\/10\/30\/el-diseno-industrial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EL DISE\u00d1O INDUSTRIAL - Laurea Legal\" \/>\n<meta property=\"og:description\" content=\"Hoy se celebra el d\u00eda del dise\u00f1o industrial. 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