{"id":12871,"date":"2026-09-03T13:35:33","date_gmt":"2026-09-03T11:35:33","guid":{"rendered":"https:\/\/www.laurealegal.com\/?p=12871"},"modified":"2026-09-03T13:35:35","modified_gmt":"2026-09-03T11:35:35","slug":"chatgpt-bajo-supervision-reforzada-de-la-ue-que-significa-para-las-empresas-que-utilizan-ia","status":"publish","type":"post","link":"https:\/\/www.laurealegal.com\/en\/2026\/09\/03\/chatgpt-bajo-supervision-reforzada-de-la-ue-que-significa-para-las-empresas-que-utilizan-ia\/","title":{"rendered":"ChatGPT, bajo supervisi\u00f3n reforzada de la UE: \u00bfqu\u00e9 significa para las empresas que utilizan IA?"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.laurealegal.com\/en\/2026\/09\/03\/chatgpt-bajo-supervision-reforzada-de-la-ue-que-significa-para-las-empresas-que-utilizan-ia\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.laurealegal.com\/wp-content\/uploads\/2026\/09\/chat-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"ChatGPT, bajo supervisi\u00f3n reforzada de la UE: \u00bfqu\u00e9 significa para las empresas que utilizan IA?\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.laurealegal.com\/wp-content\/uploads\/2026\/09\/chat-scaled.jpg 2560w, https:\/\/www.laurealegal.com\/wp-content\/uploads\/2026\/09\/chat-300x200.jpg 300w, https:\/\/www.laurealegal.com\/wp-content\/uploads\/2026\/09\/chat-1024x683.jpg 1024w, https:\/\/www.laurealegal.com\/wp-content\/uploads\/2026\/09\/chat-768x512.jpg 768w, https:\/\/www.laurealegal.com\/wp-content\/uploads\/2026\/09\/chat-1536x1024.jpg 1536w, https:\/\/www.laurealegal.com\/wp-content\/uploads\/2026\/09\/chat-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n\n<p>La Comisi\u00f3n Europea ha designado a ChatGPT como <strong>motor de b\u00fasqueda en l\u00ednea de gran tama\u00f1o (VLOSE, por sus siglas en ingl\u00e9s, <em>Very Large Online Search Engine<\/em>)<\/strong>, una categor\u00eda prevista en el <strong>Reglamento europeo de Servicios Digitales (Digital Services Act o DSA)<\/strong> para los motores de b\u00fasqueda que superan los 45 millones de usuarios mensuales en la Uni\u00f3n Europea. ChatGPT cuenta con m\u00e1s de 159 millones.<\/p>\n<p><strong>\u00bfQu\u00e9 supone esta decisi\u00f3n?<\/strong> Para OpenAI, implica quedar sometida a mayores obligaciones de <strong>evaluaci\u00f3n de riesgos, auditor\u00eda, transparencia y supervisi\u00f3n<\/strong>. Para las empresas que utilizan ChatGPT, en cambio, no supone asumir las obligaciones propias de un VLOSE.<\/p>\n<p>Pero la noticia s\u00ed deja un mensaje interesante para las \u00a0empresas que utilizan herramientas de IA, en el bien entendido que el marco regulatorio europeo obliga cada vez m\u00e1s a analizar no solo qu\u00e9 herramienta se utiliza, sino para qu\u00e9 se utiliza y qu\u00e9 se hace con sus resultados.\u00a0<\/p>\n<p>Un buen ejemplo son los <strong>contenidos generados o manipulados mediante IA<\/strong>. Desde el 2 de agosto de 2026 son aplicables determinadas obligaciones de transparencia del <strong>Reglamento europeo de Inteligencia Artificial (AI Act)<\/strong>.<\/p>\n<p>Esto no significa que todo contenido elaborado con ayuda de ChatGPT deba identificarse como generado por IA. El <strong>art\u00edculo 50 del AI Act<\/strong> obliga, entre otros supuestos, a informar cuando se generan o manipulan im\u00e1genes, audios o v\u00eddeos que constituyan <em>deepfakes<\/em>, es decir, contenidos que pueden inducir a pensar que son aut\u00e9nticos cuando no lo son. Tambi\u00e9n debe identificarse el texto generado o manipulado por IA cuando se publique con la finalidad de informar al p\u00fablico sobre asuntos de inter\u00e9s p\u00fablico, como cuestiones pol\u00edticas, econ\u00f3micas, financieras, de salud o seguridad p\u00fablica, derechos fundamentales o materias que puedan ser objeto relevante de debate p\u00fablico.<\/p>\n<p>Existe, sin embargo, una <strong>excepci\u00f3n importante para los textos<\/strong>: no ser\u00e1 necesario identificarlos como generados por IA cuando hayan sido sometidos a una verdadera revisi\u00f3n humana o control editorial y una persona f\u00edsica o jur\u00eddica asuma la responsabilidad editorial de su publicaci\u00f3n. Una mera correcci\u00f3n ortogr\u00e1fica o formal no es suficiente para acogerse a esta excepci\u00f3n.<\/p>\n<p>En definitiva, desde una perspectiva pr\u00e1ctica, las empresas deber\u00edan tener identificados sus principales usos de IA y revisar qu\u00e9 datos se introducen, si contienen informaci\u00f3n personal o confidencial, c\u00f3mo se utilizan los resultados, si la IA interact\u00faa con clientes o terceros y qu\u00e9 obligaciones de transparencia resultan aplicables.<\/p>\n<p>La designaci\u00f3n de ChatGPT como VLOSE no impone nuevas obligaciones del DSA a sus usuarios empresariales, pero confirma una tendencia clara: el uso corporativo de la IA ya no es \u00fanicamente una decisi\u00f3n tecnol\u00f3gica, sino tambi\u00e9n una cuesti\u00f3n de <em>compliance<\/em>, transparencia y gesti\u00f3n de riesgos.<\/p>\n<p>Seguiremos muy de cerca este tema.<\/p>\n<p>Ana Soto Pino<\/p>\n<p>2 de septiembre de 2026<\/p>\n<p>\u00a0<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aspectos legales del uso de la IA<\/p>\n","protected":false},"author":2,"featured_media":12874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ChatGPT, bajo supervisi\u00f3n reforzada de la UE: \u00bfqu\u00e9 significa para las empresas que utilizan IA? 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